In collaboration with DKNY, Halsey
has created an exclusive, limited-edition hoodie for the benefit of homeless
youth in America. In the campaign clip, you actually watch the famed singer/songwriter
as she paints the ‘apple’ design on set. It’s meant to represent New York, the
big apple – hometown of DKNY.
Retailing for $79, Halsey chose that all the proceeds from this hoodie
go to My Friend’s Place, an empowering organization that every year offers inclusive
services to nearly 1400 homeless youth between the ages of twelve and
twenty-five.